Advertising and New Media
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Product details
| Management number | 233373276 | Release Date | 2026/06/27 | List Price | US$17.56 | Model Number | 233373276 | ||
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This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China.Features include: evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove ‘Real Beauty’ and Axe/Lynx ‘Effect’ campaigns interviews with industry practitioners, providing first-hand insights on the impact of new media on advertising. Read more
| ASIN | B0F3PJ3J86 |
|---|---|
| XRay | Not Enabled |
| ISBN13 | 978-1134086207 |
| Edition | 1st |
| Language | English |
| File size | 1.0 MB |
| Page Flip | Enabled |
| Publisher | Routledge |
| Word Wise | Enabled |
| Print length | 235 pages |
| Accessibility | Learn more |
| Screen Reader | Supported |
| Publication date | October 31, 2007 |
| Enhanced typesetting | Enabled |
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